SeniorLivingGuide.com Privacy Policy
Last updated on November 19, 2008

Fairfax Publishing Company, Inc.
SeniorLivingGuide.com

Our postal address is:
14 Pidgeon Hill Drive, Suite 330
Sterling, VA 20165

We can be reached via email at info@seniorlivingguide.com

Fairfax Publishing Company, Inc. (FPC) supports a general policy of openness about personal data collection and use. We have adopted and implemented this Privacy Policy as part of our commitment to protecting your personal information from misuse.

This Privacy Policy applies to our information-gathering and dissemination practices for www.seniorlivingguide.com and the fifty plus point and shoot sites. This Privacy Policy also applies to Fairfax Publishing Company, Inc. services contained on other sites, so long as such services contain Fairfax Publishing Company, Inc. branding, and Fairfax Publishing Company, Inc. has provided a link to this Privacy Policy in connection with such services.

The Website are not directed at children under the age of 13. If you are under 13, please do not provide any personal information on the Websites.

What information does Fairfax Publishing Company, Inc.collect on its Websites?

Fairfax Publishing Company, Inc. collects both personal information and aggregated information on its Websites. We discuss our collection and use of different kinds of information below.

Personal Information
You do not have to provide personal information to use any of our Websites. However, particular services provided through the Websites may require that you furnish personal information. We collect such personal information only when you provide it to us - for example, in answering surveys; entering contests and sweepstakes; registering to receive electronic newsletters; participating in message boards, book clubs, and quizzes; purchasing items from our stores; and taking part in other promotional opportunities. You may be asked to provide your contact information (such as your name, postal address, telephone numbers and/or email address), financial information (such as credit card numbers) and demographic information (such as your Zip code, age, or income level) in connection with your use of such services.

Contact information is used to respond to your inquiries; to notify you if you have won a contest or a quiz and to send products and services ordered from our Websites. You also may receive periodic mailings from us with information on new products and services, updates to our Websites, or upcoming events.

We may share our user mailing list with reputable and carefully screened firms for marketing or promotional purposes. We may also forward information to you regarding third party products or services, without disclosing your personal information to such third parties. You may opt out of having your contact information as part of our mailing list at any time (see the Opt-Out Section below).

Traffic Tracker Numbers Information obtained via toll free telephone (Traffic Tracker™) numbers are used to provide advertisers with a quantifiable record of advertising success. Information collected may include; consumer name, address, city, state, zip code and originating telephone number. Other information which may be included contains length of call and time of day.

These reports will be provided on a reoccurring basis at no additional expense to you. This detailed data will not be shared with competitors and remains the property of FPC. FPC reserves the right to aggregate all collected data for improving the services we offer and for marketing purposes. We may share aggregated information, which does not personally identify you, with our advertisers, business partners, or other companies.

Traffic Tracker™ numbers assigned by FPC will include a grace period of 30 days after advertising contract is fulfilled.

Any of the policies or procedures above may be changed at any time without prior notice. You can determine if this Privacy Policy has been revised by visiting www.seniorlivingguide.com/resources/privacy.htm and referring to the "Last Updated" date at the top of this page. We encourage you to bookmark this page and to periodically review it to ensure familiarity with the most current version of our Privacy Policy.

By utilizing this service you signify your consent to FPC use and disclosure of this information in accordance with this policy.

Service Providers
We work with third parties who provide services including but not limited to website hosting, order processing and fulfillment, credit card clearance, e-commerce affiliation, data analysis, emailing and other services of an administrative nature. Personal information, including financial information, is shared with such third parties for the purpose of providing such services.

Aggregated Information
We collect information through our Websites relating to traffic levels on our Websites - for example, the total number of users visiting particular pages. We also collect and analyze aggregate demographic information, the results of surveys as well as information relating to the search functionality on the Websites.

Aggregated information is helpful to us for improving the services we offer and for marketing purposes. We may share aggregated information, which does not personally identify you, with our advertisers, business partners, or other companies.

Children
Our Websites are general audience sites. We do not direct any of our content specifically at children under thirteen (13) years of age. We will not knowingly collect information from children under the age of 13 without first gaining consent from a parent or guardian. We will not use this information to contact the child for other purposes, distribute this information to third parties, or give the child the ability to post publicly or otherwise distribute personally identifiable information without a parent’s or guardian’s consent.

Security
We have security measures in place to protect against the loss, misuse, and alteration of the information under our control. Any time we ask for a credit card number we transmit that credit card number in an encrypted format. We use industry-standard, SSL (secure socket layer) encryption. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure its security on our systems.

Links to Third Party Sites
Our Websites may contain links to third-party Websites. The linked sites are not under the control of Fairfax Publishing Company, Inc., and we are not responsible for the privacy practices or the contents of any linked site, or any link contained in a linked site. We are providing these links only as a convenience, and the inclusion of a link on our Websites does not imply endorsement of the linked site by Fairfax Publishing Company, Inc..

Assignment
We reserve the right to transfer any and all information that we collect from users of the Websites to a third party in the event that we sell or transfer substantially all of our assets related to the Websites to such third party.

Opt-Out
You may inform us if you wish to remove your personal information from our database, and we will endeavor to comply with your request as soon as reasonably possible. Please note that we may need to retain certain information for record keeping purposes, and there may also be residual information that will remain within our databases and other records. We reserve the right, from time to time, to re-contact former users of our Websites.
We give you the following options for removing your personal information from our database in order to stop receiving future communications from our Websites.

1.You can send email to: info@seniorlivingguide.com
2.You can send mail to the following postal address:
Fairfax Publishing Company, Inc.
SeniorLivingGuide.com
14 Pidgeon Hill Drive, Suite 330
Sterling, VA 20165
Please note: We are not responsible for removing information from third-party lists or entities with which we have shared your information pursuant to this policy.

Correct/Update
We give you the following options for informing us of changes to the personal information you have previously provided:
1.You can send email to: info@seniorlivingguide.com
2.You can send mail to the following postal address:
Fairfax Publishing Company, Inc.
SeniorLivingGuide.com
14 Pidgeon Hill Drive, Suite 330
Sterling, VA 20165

Contacting us
If you have any questions about this privacy statement, the practices of our Websites, or your dealings with us, please feel free to contact:

Fairfax Publishing Company, Inc.
SeniorLivingGuide.com
14 Pidgeon Hill Drive, Suite 330
Sterling, VA 20165

Revisions to Privacy Policy
Any of the policies or procedures above may be changed at any time without prior notice. You can determine if this Privacy Policy has been revised by referring to the "Last Updated" date at the top of this page. Use of our Websites constitutes your acceptance of the terms of this Privacy Policy then in effect. We encourage you to bookmark this page and to periodically review it to ensure familiarity with the most current version of our Privacy Policy


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	SeniorLivingGuide.com Privacy Policy Last updated on November 19, 2008 Fairfax Publishing Company, Inc. SeniorLivingGuide.com Our postal address is: 14 Pidgeon Hill Drive, Suite 330 Sterling, VA 20165 We can be reached via email at info@seniorlivingguide.com Fairfax Publishing Company, Inc. (FPC) supports a general policy of openness about personal data collection and use. We have adopted and implemented this Privacy Policy as part of our commitment to protecting your personal information from misuse. This Privacy Policy applies to our information-gathering and dissemination practices for www.seniorlivingguide.com and the fifty plus point and shoot sites. This Privacy Policy also applies to Fairfax Publishing Company, Inc. services contained on other sites, so long as such services contain Fairfax Publishing Company, Inc. branding, and Fairfax Publishing Company, Inc. has provided a link to this Privacy Policy in connection with such services. The Website are not directed at children under the age of 13. If you are under 13, please do not provide any personal information on the Websites. What information does Fairfax Publishing Company, Inc.collect on its Websites? Fairfax Publishing Company, Inc. collects both personal information and aggregated information on its Websites. We discuss our collection and use of different kinds of information below. Personal Information You do not have to provide personal information to use any of our Websites. However, particular services provided through the Websites may require that you furnish personal information. We collect such personal information only when you provide it to us - for example, in answering surveys; entering contests and sweepstakes; registering to receive electronic newsletters; participating in message boards, book clubs, and quizzes; purchasing items from our stores; and taking part in other promotional opportunities. You may be asked to provide your contact information (such as your name, postal address, telephone numbers and/or email address), financial information (such as credit card numbers) and demographic information (such as your Zip code, age, or income level) in connection with your use of such services. Contact information is used to respond to your inquiries; to notify you if you have won a contest or a quiz and to send products and services ordered from our Websites. You also may receive periodic mailings from us with information on new products and services, updates to our Websites, or upcoming events. We may share our user mailing list with reputable and carefully screened firms for marketing or promotional purposes. We may also forward information to you regarding third party products or services, without disclosing your personal information to such third parties. You may opt out of having your contact information as part of our mailing list at any time (see the Opt-Out Section below). Traffic Tracker Numbers Information obtained via toll free telephone (Traffic Tracker™) numbers are used to provide advertisers with a quantifiable record of advertising success. Information collected may include; consumer name, address, city, state, zip code and originating telephone number. Other information which may be included contains length of call and time of day. These reports will be provided on a reoccurring basis at no additional expense to you. This detailed data will not be shared with competitors and remains the property of FPC. FPC reserves the right to aggregate all collected data for improving the services we offer and for marketing purposes. We may share aggregated information, which does not personally identify you, with our advertisers, business partners, or other companies. Traffic Tracker™ numbers assigned by FPC will include a grace period of 30 days after advertising contract is fulfilled. Any of the policies or procedures above may be changed at any time without prior notice. You can determine if this Privacy Policy has been revised by visiting www.seniorlivingguide.com/resources/privacy.htm and referring to the "Last Updated" date at the top of this page. We encourage you to bookmark this page and to periodically review it to ensure familiarity with the most current version of our Privacy Policy. By utilizing this service you signify your consent to FPC use and disclosure of this information in accordance with this policy. Service Providers We work with third parties who provide services including but not limited to website hosting, order processing and fulfillment, credit card clearance, e-commerce affiliation, data analysis, emailing and other services of an administrative nature. Personal information, including financial information, is shared with such third parties for the purpose of providing such services. Aggregated Information We collect information through our Websites relating to traffic levels on our Websites - for example, the total number of users visiting particular pages. We also collect and analyze aggregate demographic information, the results of surveys as well as information relating to the search functionality on the Websites. Aggregated information is helpful to us for improving the services we offer and for marketing purposes. We may share aggregated information, which does not personally identify you, with our advertisers, business partners, or other companies. Children Our Websites are general audience sites. We do not direct any of our content specifically at children under thirteen (13) years of age. We will not knowingly collect information from children under the age of 13 without first gaining consent from a parent or guardian. We will not use this information to contact the child for other purposes, distribute this information to third parties, or give the child the ability to post publicly or otherwise distribute personally identifiable information without a parent’s or guardian’s consent. Security We have security measures in place to protect against the loss, misuse, and alteration of the information under our control. Any time we ask for a credit card number we transmit that credit card number in an encrypted format. We use industry-standard, SSL (secure socket layer) encryption. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure its security on our systems. Links to Third Party Sites Our Websites may contain links to third-party Websites. The linked sites are not under the control of Fairfax Publishing Company, Inc., and we are not responsible for the privacy practices or the contents of any linked site, or any link contained in a linked site. We are providing these links only as a convenience, and the inclusion of a link on our Websites does not imply endorsement of the linked site by Fairfax Publishing Company, Inc.. Assignment We reserve the right to transfer any and all information that we collect from users of the Websites to a third party in the event that we sell or transfer substantially all of our assets related to the Websites to such third party. Opt-Out You may inform us if you wish to remove your personal information from our database, and we will endeavor to comply with your request as soon as reasonably possible. Please note that we may need to retain certain information for record keeping purposes, and there may also be residual information that will remain within our databases and other records. We reserve the right, from time to time, to re-contact former users of our Websites. We give you the following options for removing your personal information from our database in order to stop receiving future communications from our Websites. 1.You can send email to: info@seniorlivingguide.com 2.You can send mail to the following postal address: Fairfax Publishing Company, Inc. SeniorLivingGuide.com 14 Pidgeon Hill Drive, Suite 330 Sterling, VA 20165 Please note: We are not responsible for removing information from third-party lists or entities with which we have shared your information pursuant to this policy. Correct/Update We give you the following options for informing us of changes to the personal information you have previously provided: 1.You can send email to: info@seniorlivingguide.com 2.You can send mail to the following postal address: Fairfax Publishing Company, Inc. SeniorLivingGuide.com 14 Pidgeon Hill Drive, Suite 330 Sterling, VA 20165 Contacting us If you have any questions about this privacy statement, the practices of our Websites, or your dealings with us, please feel free to contact: Fairfax Publishing Company, Inc. SeniorLivingGuide.com 14 Pidgeon Hill Drive, Suite 330 Sterling, VA 20165 Revisions to Privacy Policy Any of the policies or procedures above may be changed at any time without prior notice. You can determine if this Privacy Policy has been revised by referring to the "Last Updated" date at the top of this page. Use of our Websites constitutes your acceptance of the terms of this Privacy Policy then in effect. We encourage you to bookmark this page and to periodically review it to ensure familiarity with the most current version of our Privacy Policy